Our Imagery

Always use high-quality, professional images, stock photos and videos. Preference should be given to images and videos that prominently feature a colour close to one of our official brand colours. You can also use black & white photos, as well as duotones images that are made using the official brand colours.

Whenever possible, images should be presented in square, rectangle, or circular frames — avoid placing images in oval, organic, 'blob' and other irregular shapes.

Vibrant, artistic Images that show happy situations and positive themes should always be chosen over negative ones — e.g., smiling faces preferred over frowning, happy engagement rather than conflict.